Samsung has officially launched Samsung AI Week 2026, its annual sale event, across 58 countries. Running from May 11 through June 7, this year’s campaign is the seventh edition of the event and the first to carry the AI Week branding after shedding the older Samsung Week name.
The theme this time is “Your Companion to AI Living. The everyday, effortless,” and the product lineup reflects that angle pretty clearly. Front and center are the Galaxy S26 series, Galaxy Buds4 Pro, Mini LED TVs, Q-Series Soundbars, and the Bespoke AI Laundry Combo. It’s a mix of mobile, home entertainment, and appliances all wrapped under one roof.
Samsung’s AI ecosystem is split into three distinct arms: Galaxy AI covers the mobile side, Samsung Vision AI handles TVs, and Bespoke AI takes care of home appliances. The idea is clearly to push the full ecosystem rather than just one product category, so if you’re already deep into Samsung’s world, this sale is designed with you in mind.
On the rewards front, purchases made through Samsung.com during the event will earn extra Samsung Rewards points. Those points can be redeemed at the Galaxy Store, Samsung Art Store, and a handful of other platforms. It’s a decent incentive if you were already planning a Samsung purchase this spring.
Perhaps the most interesting part of the announcement is that Samsung AI Week is now scheduled to happen twice a year going forward. That’s a notable shift from the once-a-year format, meaning buyers who miss the May-June window won’t have to wait a full year for the next opportunity.
Samsung has already taken the campaign offline too. Digital billboards are live at Times Square in New York and Piccadilly Circus in London, running through June 7.
Stay tuned for more updates on this.
