Instagram Reels Not Monetizing, What to Do?

Instagram Reels not monetizing
Photo Credit: cottonbro studio / Pexels

Gone are the days when creating short videos was just for fun and building followers. They can now be monetized on many platforms and you can get good money in your bank account. Similar to YouTube Shorts Fund, Instagram announced the Reels Play Bonus that lets you earn money on your Reels. A lot of Instagram users are complaining that their Reels are not monetizing. If you also going through the same pain, read this guide to know everything about Instagram Reels monetization.

There’s a race going on among the short video platforms such as Instagram, TikTok, and YouTube. All of them want to grab as many users as they can. And, one of the ways is to incentivize users to create short videos on their platform.

What is Instagram Reels Play Bonus?

Instagram Reels Play is a bonus program for short-form creators to earn money. It’s similar to YouTube Shorts Fund.

Who is Eligible for Instagram Reels Play Bonus?

Sadly, not all Instagram Reels creators are eligible for Instagram Reels Play Bonus. Currently, it’s an invite-only bonus program. We’ll talk about how to check if you are eligible for the Reels Play Bonus in a minute.

Instagram Reels Play is currently being tested in the US and India. Currently, it supports as many as 13 languages. These include Arabic, Bengali, English, French, Hindi, Kannada, Marathi, Malayalam, Portuguese, Punjabi, Spanish, Tamil, and Urdu.

Why Are Your Instagram Reels Not Monetizing?

A lot of Reels creators ask why are my Instagram Reels not monetizing. If you also making zero money from your Reels, check out the reasons below.

1. You Are Not Invited to Reels Play Bonus

Instagram Reels Play Bonus is not available for all Reels creators. Currently, it’s being tested out with a limited number of creators in the US and India.

Here’s how to check if you are invited to Reels Play:

  1. Open the Instagram app.
  2. Tap on your profile icon in the bottom-right corner.
  3. Click View Professional Dashboard.

If you have been invited to Reels Play Bonus, it will appear in the Professional Dashboard. You’ll see a “Bonuses” section there if invited.

Hard luck to you, if Instagram hasn’t invited you to Reels Play Bonus. But, don’t lose hope as Instagram hasn’t stopped sending invitations. Keep checking the Professional Dashboard from time to time.

Keep reading this guide to know how you can increase your chances of getting invited to the Reels Play Bonus.

2. Reels Play Invitation Has Expired

If you did receive the Reels Play invitation, but not earning any money from your Reels, then there’s a good chance that you have missed the invitation.

After receiving the Reels Play invitation, you have to accept it in order to earn money from your Reels. There’s a limited time to accept the invitation. If you’ve missed it, wait for another chance.

You can go to the Professional Dashboard section within the Instagram app to check for the invitation.

3. You Have Received Multiple Reels Violation Strikes

If you have received 3 strikes for Reels violations, you won’t make any money from your Reels for a minimum of 30 days. Check out this link to know which content can’t be monetized.

4. Your Reels Are Not Eligible for Monetization

Your Instagram Reel won’t monetize if it has been claimed by another rights holder. Create original Reels to avoid this.

Another reason why your Reel isn’t monetizing is that it may have branded content. Also, make sure that the short video does not contain a logo or text of a third-party platform.

Instagram is smart enough to detect if you are using a tool to boost your Reels views. If you are doing this, stop it. Instagram doesn’t monetize artificially boosted views.

How to Get Reels Play Bonus Invitation?

To be eligible to receive a Reels Play Bonus invitation, you should be a citizen of India or the US. That’s it. But, it’s not that simple. Instagram is randomly sending invitations to creators. So, you never know when it will be available for you.

To increase your chances, make sure you have turned on Creator mode. Also, try to post Reels regularly.

That’s it for this post. We hope you now have the answer to why your Instagram Reels are not monetizing. What do you think about the Reels Play Bonus? Share your thoughts in the comments section below.

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